U Street Process Book/ Style Guide
Brand Identity Development
Brand Identity Development
Creation of a new brand identity and the whole process was conducted through multiple stages. Here we have samples of the process book, which shows the research and the steps taken to create and develop the identity of U Street community. These images provide a quick overview of the process of brainstorming as well as application of the final product.
Stationary with the new brand identity: Business cards and Letterhead sample (In teal).
Stationary with the new brand identity: Business cards, Envelope, and Letterhead sample (In orange).
This is a simplified map of the local venues and stops that may be of interest for tourists when visiting U Street community. Using the branding identity that I've created, I was able to design a map through the use of Kit of Parts and other branding elements.
